Mineral Fusion Natural Brands is a leading natural brand of cosmetics and personal care products with an innovative collection of antioxidant-enhanced, mineral-rich cosmetics, hair care, body care, skincare, and nail care products. Mineral Fusion is dedicated to healthy personal care that delivers exceptional performance while free of parabens, gluten, artificial colors, phthalates and other harsh ingredients. Mineral Fusion, a former North Castle Partners investment led by principals of Parkstone, was acquired by BWX in 2017.